Will women give Axe fragrance the ax?

Axe Anarchy For Her has a more floral scent than the aggressive Axe fragrances for men.

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by hundreds of bikini-clad women on a remote island; a woman ditches her handsome boyfriend for a homeless man who is wearing Axe. The message is clear: Women are insanely attracted to the scent of Axe Body Spray. But would they wear it themselves?

Unilever, the company behind Axe, is about to find out: “Anarchy For Her,” the first-ever Axe scent targeted to women, is set to hit shelves by the end of the month.

The aggressive fragrance of Axe products (“Anarchy For Him” included) is instantly recognizable to anyone who’s ever been to a high school gym class, and it’s not necessarily one a woman would want to associate herself with. But with “Anarchy For Her,” the company has succeeded in producing a scent that, while unlikely to win any accolades from The Fragrance Foundation, at least manages to smell different from the male-oriented products in the line.

The spray has a floral bouquet, with notes of blackberry and apple and a finish of sandalwood, amber, and vanilla. It doesn’t exactly call to mind "anarchy,” but it certainly smells pretty.

Live Poll

Would you try Axe for women?

View Results
  • 174082
    Sure, it sounds like a nice perfume.
    60%
  • 174083
    No way. Axe should stick with men.
    40%

VoteTotal Votes: 2080

In fact, “Anarchy For Her” seems much too delicate to have the same galvanizing effect on the opposite sex as Axe products for men. On the other hand, men are probably less picky about scents than women. (“It smells sort of like an air freshener, but in a good way,” commented one male New Yorker after smelling a sample of Anarchy this weekend.)“Anarchy For Her” is available in body spray, deodorant, shower gel, shampoo, and conditioner, starting at $3.99.

 

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Please, no more Axe products. They are already polluting the air with the men's fragrances (stinky). Yes, it makes me want to run ---- in the other direction! Fragrance is meant to be shared up close - not from a vapor trail 5 minutes old.

  • 18 votes
Reply#1 - Mon Jan 23, 2012 12:46 PM EST

Ha. Yeah, we'll talk. Most of you women put on enough perfume that 20 minutes later, we can still smell where you've been. Hypocrites.

  • 7 votes
#1.1 - Mon Jan 23, 2012 5:00 PM EST

rbjk0174s,

Judging by your last couple of comments...I'm guessing you're one of "those guys". The guys that feel no need to bathe as long as they are drenched in Axe. You not fooling anyone...Axe smells terrible.

  • 9 votes
#1.2 - Mon Jan 23, 2012 5:23 PM EST

Whatever, I prefer a man wearing Axe to one wearing Old Spice, which I associate with old men, or a man not wearing any deodorant, period.

    #1.3 - Mon Jan 23, 2012 7:44 PM EST

    My teenage son loves Ax. I make him stand outside when he puts that on. Also, I don't wear perfume. I can barely stand the smell of scented deodorant let alone perfume. And I can't go to the mall without an allergy mask. Good gods but the smells of old, burnt grease plus perfume nazi sprayers plus feet plus unwashed feet plus those poor souls who seem to think perfume covers BO instead of mixing with it plus those that don't spritz, they marinate plus that kiosk that was selling turtles (low tide smell) plus odd, infected body sores... and a few I couldn't quite place... oh when all that mixes together into one multi-layered stench all equals a blinding migraine in seconds. Dear lords people stink and malls need windows, lots of windows. Open the fracken windows please. I'll take a pollen headache over a perfume migraine any day.

    tl;dr version

    No, I won't wear it and I may shoot anyone who does.

    :)

    • 6 votes
    #1.4 - Mon Jan 23, 2012 10:09 PM EST

    I'll take my can of Right Gaurd a couple of sptitz of Cool Water or Polo.

    • 4 votes
    #1.5 - Tue Jan 24, 2012 12:54 PM EST

    I've been wearing Curve Crush for a few years now. I still get compliments literally weekly because of it. I

    l'll stick with it.

    • 1 vote
    #1.6 - Tue Jan 24, 2012 3:47 PM EST

    My partner started using Axe spray as a deodorant when he stopped using normal deodorant with aluminum. I like it and it's not overly strong on him, but lingers a bit in the bathroom so I can still smell it after he's left for work. I think I would try this one just based on it having sandalwood tones (which I love).

    • 1 vote
    #1.7 - Tue Jan 24, 2012 5:35 PM EST

    all my brothers use axe. and i hate the smell!

    ferrferr is right it does lingers after there gone for like 5 min. and they complain that i were to much

    • 1 vote
    #1.8 - Thu Jan 26, 2012 8:42 AM EST
    Reply

    The problem with Axe (besides its stinkiness) is that its "aggressive odor" is so overused, so pervasive among young men, that it's instantly evocative, the way Brut was in the 70's. Every young woman has known some cretinous guy who bathed in Axe, and thus turned her off to the scent forever.

    • 9 votes
    Reply#2 - Mon Jan 23, 2012 12:48 PM EST

    Aggressive odor? Yeah, and most perfumes are hardly sent by the Gods. Most stink and linger for an hour or two. Unfortunately, there are plenty of skanks who've ruined our noses with strong perfumes.

    • 2 votes
    #2.1 - Mon Jan 23, 2012 5:10 PM EST

    Every young woman has known some cretinous guy who bathed in Axe,

    Nope, in my case, they all bathed in Old Spice.

    • 1 vote
    #2.2 - Mon Jan 23, 2012 7:45 PM EST

    It's a tradition...early 90s had Polo, then Drakkar Noir (the cretin fave circa my senior year of high school).

    Frankly, I can do without colognes and perfumes entirely. Most make me sneeze or get a headache.

    • 2 votes
    #2.3 - Wed Jan 25, 2012 9:29 AM EST
    Reply

    I don't about Axe But when I was younger "English Leather" was fragrance of choice ( mine included) I often wonder how many dates I missed because if it.

    • 2 votes
    Reply#3 - Mon Jan 23, 2012 1:05 PM EST

    You remember the slogan for English Leather? Some beautiful chick would say, "All my men wear English Leather, or they wear nothing at all."

    • 3 votes
    #3.1 - Mon Jan 23, 2012 5:01 PM EST

    Fragrances smell differently on different people. Just don't bathe in them, and ask for someone's honest opinion "Does this smell ok on me?" English Leather, on the right guy in the proper amount, is still my favorite men's fragrance.

    • 1 vote
    #3.2 - Mon Jan 23, 2012 6:40 PM EST
    Reply

    All you need to know about Axe is that it is the preferred deodorant for the boys in my son's middle school.

    • 14 votes
    Reply#4 - Mon Jan 23, 2012 1:30 PM EST

    Whenever a 7th grader or freshman comes into my room wearing it, the girls start complaining that it gives them a headache and we have to open the windows to air out the room! I finally had to make a rule that if they had it open in the room, it would be a detention!

    That put a stop to the obnoxious, heavy cloud of odor.

    • 4 votes
    #4.1 - Mon Jan 23, 2012 6:49 PM EST

    I'm willing to give it a try. If I find I don't like it or that my husband tells me "oh hell no"... I'll just give it to my daughters who will wear just about anything that has a pleasant scent. lol, After all, it is only 4 bucks. Not a big loss there.

      #4.2 - Thu Jan 26, 2012 6:11 PM EST
      Reply

      Aside from the moderately horrifying properties of the product itself, nobody should buy this if only because their ads are so offensive. Even the ads for this new women's product manage to make women look like the worst kind of demeaning characature. Nobody in their right mind should think that is appropriate and deserves their money.

      • 9 votes
      Reply#5 - Mon Jan 23, 2012 1:50 PM EST

      Most tv commercials/shows are extremely insulting to men. Belittling and emasculating them. Such sexist jerks...but that's our media for ya.

      • 3 votes
      #5.1 - Mon Jan 23, 2012 5:06 PM EST

      What a frightened little boy you are rbj.

      • 5 votes
      #5.2 - Tue Jan 24, 2012 12:50 PM EST
      Reply

      Blech. Axe is noxious and disgusting. I am sensitive to all 'fragrance' due to suffering from allergies and chemical sensitivity. It's really a pain and makes trips to the store hazardous, at times. It is one thing for people to want to smell nice; however, it is quite another when you can smell a well-intentioned person from the next aisle of the grocery store. I certainly don't want to end up wearing a mask when I go out, and wish that people would stop drowning themselves in these fumes. Febreze is another offender...I don't care what the scent is supposed to be, and, at times I can't even tell. I don't only smell it - I taste it, as well! If that's the way it's going to be, it would be preferable (to me) for them to come out with 'Eau de Cocoa', 'Buttered Popcorn', and 'Cinnabon'.

      • 2 votes
      Reply#6 - Mon Jan 23, 2012 1:58 PM EST

      I'm seeing you in a hazmat suit, gettin' busy.

        #6.1 - Tue Jan 24, 2012 1:59 PM EST
        Reply

        Axe is just horrible. Glad to know I'm not the only one who thinks so.

        • 8 votes
        Reply#7 - Mon Jan 23, 2012 2:16 PM EST

        PEEEEEEE-----EWWWWWW!!!!!

        • 5 votes
        Reply#8 - Mon Jan 23, 2012 3:19 PM EST

        Got a free sample of this crap once, used it once and threw it away, when I want to smell like a sleazeball or a horny teenager I'll use Drakkar Noir thankyouverymuch!

        • 4 votes
        Reply#9 - Mon Jan 23, 2012 3:30 PM EST

        Axe! The fragrance that lasts a whole 5 minutes then turns into something else! Guys, spend more money and get something from a men's cologne section in a store that doesn't start with Wal or K-. Pricey yes, but worth it.

        • 5 votes
        Reply#10 - Mon Jan 23, 2012 4:38 PM EST

        John, I suspect you may have just hit the nail squarely on the head with that statement!

        All perfume products have some common characteristics:

        • they have a shelf life
        • they need to be stored correctly - heat hurts them!
        • they react to the individual wearer's body chemistry.

        I once learned these things from the proprietor of a shop named, naturally, The Perfumery. She was a lunchtime regular at the pizza shop I managed while I was in college. During a very hot July weekend, the air conditioning went on the blink and the property owner didn't feel any urgent need to get it fixed. Customers didn't stick around long, and according to Julie, the shop owner, the heat ruined a significant amount, if not all, of her inventory. She wasn't in business very long after that.

        I suspect people who use a lot of Axe aren't too mindful of where it's kept...inside their vehicles is no doubt a popular location...and if one treats it as an ersatz shower, I can't imagine anything good coming from that. I doubt even the high quality fragrances will react well to dead skin cells and the residues of evaporated perspiration and the dirt and dust that sweat attracts.

        Ick is right!

        • 4 votes
        #10.1 - Mon Jan 23, 2012 6:11 PM EST

        Don't forget the teenager's back pack! It's tucked in there with the old gym clothes, half eaten lunch, crumpled homework, etc.

        • 3 votes
        #10.2 - Mon Jan 23, 2012 6:54 PM EST
        Reply

        Stop, I'm gagging! Axe Anarchy for the undiscriminating women trying hard to be as cheap smelling as she is dressed.

        • 5 votes
        Reply#11 - Mon Jan 23, 2012 4:44 PM EST

        Just what women need, another overly obnoxious odor that lasts forever. In our building, there is some woman that wears a fragrance so awful and strong, that you can't take the elevator for an hour after she has been on it (and it's only a 4 story building).

        • 6 votes
        Reply#12 - Mon Jan 23, 2012 4:56 PM EST

        there's already a "douche" fragrance for women....it's called Summer's Eve.

        axe is gross!!!

        • 2 votes
        Reply#13 - Mon Jan 23, 2012 4:58 PM EST

        It's cheap and it stinks. What else do you need?

        • 2 votes
        Reply#14 - Mon Jan 23, 2012 4:59 PM EST

        Smells the worst! Horrible odor! Should be called Obama...it stinks that badly!

        • 3 votes
        Reply#15 - Mon Jan 23, 2012 5:06 PM EST

        i think u mean eau du Boehner

        (how a political reference found its way into an article about body sprays is bafflingme)

        • 2 votes
        #15.1 - Wed Jan 25, 2012 10:47 AM EST
        Reply
        Comment author avatarStevie0373Expand Comment Comment collapsed by the community

        They have a version for black people. It's called Ask.

        • 7 votes
        Reply#16 - Mon Jan 23, 2012 5:08 PM EST

        oh yeah? i heard that it smells better than the white people version, Prejudice (a$$hat). i bet u bathe in it don't u?

        *rolls eyes*

        • 1 vote
        #16.1 - Wed Jan 25, 2012 10:50 AM EST
        Reply

        Really, I can't imagine men wearing this crap let alone a women. That stuff means bad. Put my vote

        down for English Leather still get compliments and I've been wearing it since the 70's.

          Reply#17 - Mon Jan 23, 2012 5:08 PM EST

          Axe for women? Are you serious? Women already dress with their push up bras practially pushing their breasts out of their shirt and their pants are so low I see hot pink gstring and peach fuzz. If guys aren't already turned on by that.....then they're gay. Give up already.

            Reply#18 - Mon Jan 23, 2012 5:15 PM EST

            Since going through menopause this past year, and working out in gym everyday, I find Axe the only deodorant that actually keeps me dry. I not sure if I'd purchase the brand for women. I just know that the men's brand works for me.

              Reply#19 - Mon Jan 23, 2012 5:18 PM EST

              Most foreign women I've met already have an axe scent.

              • 1 vote
              Reply#20 - Mon Jan 23, 2012 5:27 PM EST
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