Want hair like Duchess Kate? New 'digital perm' making waves

Indigo / Getty Images Contributor

You can get Duchess Kate's effortlessly voluminous hair (shown here on Nov. 2, 2011 in Copenhagen, Denmark).

If there were a sexiest hair of the year award, the Duchess of Cambridge would be a front-runner. Now it seems that we can all have her flowing locks – with a trip to the hairdresser. Digital perms, which have been trendy in Japan and Korea for years, are now gaining popularity in the West.

Forget the frizzy poodle curls from the ‘80s. Unlike those treatments, which use cold chemicals and no heat, the digital perm uses a chemical process along with thermal rollers to change the shape of the hair. It results in soft, large waves that require little more than a roll around your fingers or a quick dry with a diffuser.

“This look is so popular among celebrities right now and we have seen a real uptick in the number of women asking for this style,” Christian Toth of London’s Eleven Hair salon told TODAY.

After receiving numerous requests from customers for loose curls, Toth went in search of beauty treatments during a trip to Japan, and was the first salon in London to offer this one.

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Would you get a digital perm?

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  • 168229
    Yes, I want to look like a starlet
    80%
  • 168230
    No, I'm not into new beauty treatments
    20%

VoteTotal Votes: 1381

“This makes hair softer and shinier and means no more curling irons and hairdryers,” said Toth, whose salon is now giving digital perms to up to four women a day.

Like any hair treatment, the process can go awry. First, Toth said, find an experienced salon. He also cautioned against the treatment for women with bleached or heavily processed hair. And while reviews online are mainly positive, some say the treatment either didn't work or that it damaged their hair.

"...Digital perms are not worth it: apart from my money and time, my hair is now completely straight... Not to mention, my hair is now full of chemicals from root to tip, so I have to be extra careful not damaging it further," writes Renee on her blog, BeautyFool.com

Looking like a celebrity doesn't come cheap: the treatment costs around £250, or $400, at Toth’s salon, and prices in the U.S. run around $200. Digital perms are available at many Japanese and Korean salons – Boston's Hair Adventure says the treatment is their most popular.

Hair Expert Distribution

Before: Straight hair is ready for the Duchess Kate treatment.

Hair Expert Distribution

The digital perm uses a chemical process along with thermal rollers to change the shape of the hair.

Hair Expert Distribution

The treatment helps customers achieve loose, bouncy waves.

Hair Expert Distribution

After: Voila! Bouncy and full hair at one's fingertips.

Rachel Elbaum is a London-based writer who loves royal watching.

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Discuss this post

That model's hair looks nothing like Kate's. Kate's hair looks like she uses hot rollers to get that wave, unless she blows otherwise naturally wavy hair out with a round brush.

I've used jumbo size hot rollers myself for years on my stick straight hair. My hair looks more like Kate's than that model's. Save the money, buy some hot rollers instead. Better get ones with a high wattage, though, or it won't be hot enough to curl.

  • 10 votes
Reply#1 - Tue Nov 22, 2011 12:21 PM EST

That's all very good, but how long do the curls LAST? Do they fall out easily? And how much damage is done to the hair compared to the damage of other chemical treatments?

  • 2 votes
Reply#2 - Tue Nov 22, 2011 12:32 PM EST

Kate's hair looks flat and dull in the photo used here, and the model's hair looks frizzy. I wouldn't want my hair to look like either example.

  • 2 votes
Reply#3 - Tue Nov 22, 2011 1:11 PM EST

I like having the ability of sporting pin-straight hair or if I want to look more glamorous, adding curls. With this, you're stuck with the wave, and if you want pin-straight hair, you risk damaging your already-processed hair more by having to add higher amounts of heat to your hair. It sounds like a bad idea. Save your hair and your money. Best to stick with rollers or braiding your hair while wet and then removing the braids for some wave. Take it from someone who had the Japanese hair treatment some years ago and ended up with hair very vulnerable to frizz (luckily, that was 3 years ago, it grew out and has mostly been cut off by now).

  • 2 votes
Reply#4 - Tue Nov 22, 2011 3:07 PM EST

lol... chemical perm...hot rollers? chemicals are chemicals are chemicals ....!!! And I would not put chemicals into my hair for a hot minute.

Unless you count a good quality plain soap shampoo a chemical. Or if you count a strained fresh lemon juice diluted rinse a chemical. Or bottled water for the whole shampoo, were chemicals.

Now the heat roller is interesting. Intense heated rollers are just as bad for hair as the old fashioned perms... and our model certainly exemplifies messy over-curled hair.

I see nothing wrong with, after a healthy shampoo, putting medium curlers (non-heated and smoothly made) no more than half way up hair strands and fixed there with clips which are hair friendly.

But the real secret, for me anyway, is no hot hair dry. I suppose I am lucky; I earn my living as a free-lancer so my work can be done at home. So, simple air dry.

But, even when I went trotting down to a job, Saturdays were hair day, and all my tasks, and catching up on reading (yea, that lost art... reading a book or articles like this) and I always, all my life, let my hair air dry. Depending upon environment humidity, it would take, perhaps as little as four hours when humidity was low (like most of the Southwestern states), or high (Northwestern coastal states especially), which takes eight hours and sometimes more if I forget to take my hair down.

Lasting? You bet. I do not have natural curl to my hair... but 8 or so hours starting wet, and drying around a medium sized curler (not as big as the model's), gives me clean hair that does NOT separate into separate strands the way even Kate's does (and that is a downright messy look to me) with nice loose curls at the ends.

And healthy? I think so. And my hair shows it. A natural red with no dye (and natural hair will always have a subtle variety of colors in shades of the natural color... dyes don't do that). That's what gives natural hair its life.

The color variations probably caused or encouraged by the "chemicals" in the model's hair are too extreme. And the "curls"??? What a mess.

One last fact. My hair habits were taught to me by my mother, who is now 81 years old. I inherited my hair from her, I think. But... this might be persuasive. She, too, is a natural redhead... and today she is NOT remotely gray haired, beyond a gray streak coming out of her forehead on its right.... the rest of her hair is still its original color.

Think about it. Eight-one years old and not gray-haired! Takes years off her age just looking at her (she never smoked nor drink more than an occasional glass of wine, lol and always wore a sun hat! so her skin is not wrinkled much more than mine). I think if you met us both she would look like a slightly older sister to me. And she had me, her only child, when she was 38 years old.

Don't tell on me...

    Reply#5 - Tue Nov 22, 2011 3:23 PM EST

    I've never had an issue with my hot rollers and I've used them for almost two decades. My hair dressers have always said how beautiful my hair is and in such great shape. In fact, the last time I was in, she said hot rollers are a lot better and safer for your hair than using a flat iron. She said a flat iron really fries one's hair. She had said it's best to use the hot rollers when your hair is dried, but not completely dried, just a touch of moisture, which is how I've always done it anyway.

    • 1 vote
    #5.1 - Sun Nov 27, 2011 12:51 PM EST
    Reply

    For hair that doesn't like to stay curly or waved, I found that hot steam rollers work best - and no chemicals.

    Roll up clean dry hair as desired, let set, then remove rollers and allow hair to cool off a bit before fluffing it out with fingers or a brush. Give it a light spray of unscented hair spray and you're good for the day.

    Hot steam rollers also work well on color-treated hair (or with highlights, as I prefer to call them) and don't further dry out or frizz your hair. For any details on bangs or at the crown, you can use a curling iron.

      Reply#6 - Wed Nov 23, 2011 11:05 AM EST

      I bet she just uses sponge curlers.

        Reply#7 - Wed Nov 23, 2011 7:50 PM EST

        Her hair looks like she used rollers or a curling iron. What's the big deal? I know its popular right now, but I think this look is corny and girlie, and for women under 40 and that's stretching it.

        I do like the model's hair, tho. Its nothing like Kate's but its gorgeous but its "going out" hair. Not everyday up early and go to work hair. Unless you're a hair model.

        • 1 vote
        Reply#8 - Thu Nov 24, 2011 11:40 AM EST

        I guess I got lucky...my hair has natural waves and holds a curl very well.

        Even if it didn't, I would NEVER pay $400 for a haircut/style!

        That being said, Duchess Catherine looks beautiful!

          Reply#9 - Wed Dec 7, 2011 4:14 PM EST
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